Online shopping is going to stay a consumer favourite past lockdown
Regardless of numerous UK stores now anticipated to resume on 15 June, the COVID-19 crisis is driving a new age of online consumers as two in 5 (42%) people say they will shop online more frequently after lockdown ends.
E-commerce platform ChannelAdvisor and research firm Dynata surveyed 1,033 UK customers. The outcomes found that while numerous were turning to the internet for important items, 40%of shoppers were likewise buying high-end products such as fashion products or electronic devices, using a positive lifeline for brand names experiencing bricks and mortar closures.
There were signs that numerous previously ambivalent online shoppers will stick with e-commerce after the crisis ended. Before the crisis, 45%of participants stated they went shopping online sometimes or rarely – this rose to 70%amongst buyers aged 56 years or older.
Yet nearly a 3rd (31%) of this older group now predict that after lockdown they will go shopping online more regularly than they did before March 2020 – just 6%stated they would likely shop in shop more regularly after lockdown ends.
Three in five (59%) of 26-35 year olds forecasted they would shop online more frequently in the long term, compared to 42%of 36-45 years of age and 37%of 46-55 years of age.
Consumers throughout any age groups reported that they were shopping online more regularly during lockdown, with nearly two thirds (63%) of 26-35 years of age, half (48%) of 36-45 years of age and 2 in five (41%) of individuals over 56 years of ages acquiring more items online.
The items driving ecommerce spend
When asked to explain their online shopping practices at present, more than a third (36%) state they are treating themselves to luxury items, along with vital items. This increased to 45%for both 18-25 and 26-35 years of age, and 42%of 36-45 year olds. A quarter (27%) of all respondents have invested more than ₤300 online in the last 2 months on products aside from groceries, while 25%had bought from merchants they had actually not patronized in the past.
The results likewise provide hope for style brands. When asked which products, leaving out groceries, they predict they will acquire online next, fast style products such as jeans or dresses were the third most popular option after books/hobby products and important appeal products.
However, among 18-25 years of age fashion products were the most popular prediction for their next online purchase.
ChannelAdvisor’s research study also exposed different habits in between genders. Nearly a 3rd (31%) of women said they had actually bought appeal or haircare items online given that the start of March compared to 19%of men. ChannelAdvisor’s platform data saw the health and beauty sector experience strong year-on-year growth throughout March and April as beauty parlors closed and customers remained indoors.
34%of participants had actually acquired books and pastime items online, while the exact same proportion had actually purchased medical materials such as paracetamol and hand sanitiser. Guy were practically two times as most likely as women to purchase electrical products such as computers and iPads (27%compared to 14%respectively).
Over half (51%) of respondents stated they have actually bought products online for others since the break out of the crisis. According to the data 26-35 year olds are the group most likely to purchase products on behalf of others (60%had bought products online for someone else) and females most likely than males (54%compared to 47%respectively).
Jon Maury, EMEA Handling Director for ChannelAdvisor, discusses: “While some shops might resume on 15 June, the instore experience will likely be rather various to what lots of consumers are utilized to and these outcomes indicate that digital channels will continue to use a lifeline for merchants and brand names. Lockdown has driven lots of customers online looking for essential and luxury products and there are indications that lots of will continue going shopping online, especially older consumers who tend to have more disposable income. Brands that provide a convenient online service will win the loyalty of this new age and keep them returning, even if consumers are sluggish to flock to the high street as soon as lockdown ends.”