By Dat Nguyen & nbspApril 29, 2020|07: 02 pm GMT 7
An individual makes online purchases using a charge card. Picture by Shutterstock/Kite _ rin.
Website traffic for three major e-commerce platforms fell on average 9 percent year-on-year in the very first quarter due to slow order reaction.
Vietnam’s Sendo saw the biggest plunge at 20 percent to 17.6 million visits per month, while Singapore’s Lazada dropped 7 percent and Vietnam’s Tiki saw little change, according to a report by the Malaysia-based online shopping aggregator iPrice Group.
These e-commerce gamers were late in promoting health care items, the report stated, with most pressing fashion, electronic devices and cosmetics in the first two months, prior to turning to masks and hand sanitizer in March.
Vietnam taped its first novel coronavirus cases by end January, with the increasing variety of infections resulting in the closure of lots of companies in March.
Health care items ought to have been promoted previously, as iPrice data showed searches for masks and hand sanitizer in February rose seven and eight times over January.
” This slow action somewhat avoided e-commerce from maximizing chances brought on by Covid-19,” the report exposed.
Another factor for the drop in traffic is the small number of grocery-focused sites in Vietnam.
Need for online groceries started growing in March when business let their staff members work from house. But among the top 50 e-commerce websites in Vietnam, only two focused on online produce shopping.
Style retail websites saw a 38 percent reduction in traffic compared to the previous quarter, while household electronics sellers saw a minor increase of 5 percent.
” The ‘golden egg’ categories of Vietnamese e-commerce such as fashion and electronic devices were impacted adversely during the epidemic,” it was reported.
In the very first quarter, Singapore’s Shopee retained its leading area with 43.2 million sees each month, followed by Tiki, Lazada and Sendo.
Vietnam’s Web economy was estimated at $12 billion last year, with a yearly development rate of 38 percent because 2015 and is anticipated to rise to $43 billion by 2025, according to the “e-Conomy Southeast Asia report 2019” by Google, Singapore-based financial investment company Temasek and U.S.-based worldwide management consultancy Bain.