SPOILER ALERT: Do not read if you have actually not yet seen the Season 1 finale of “ Making the Cut“
In this season of “Making the Cut,” designers were blended from New york city to sew, stitch and repair in Paris and Tokyo. For the finale, the participants went back to the place they started to reveal one last collection.
Both Jonny Cota and Esther Perbandt sent out last looks down the runway, but just one made the final cut: Cota.
Here, Cota goes over closing down his store, launching his brand-new collection and remaining sane amidst COVID-19
Can you discuss what it resembled learning you won?
It’s such an emotional rollercoaster. If you’re viewing the season, you see I have some victorious moments but I have a lot of battles throughout the season [too], so for it to culminate in them making me the winner, I do not think I have actually ever been so emotional. I don’t understand if I was crying or laughing or shrieking, however it was just everything I might feel all in 10 seconds and it was, to be honest, the very best minute of my life.
How did you find out about the program?
The casting team reached out to me. I was just about to close my store, I didn’t know what the future of my brand name looked like, and it was this uncommon fork in the roadway where I didn’t know what my career was going to look like in the near future and it could not have occurred at any other time.
Why were you going to close your store?
We’ve had Skingraft here for 10 years and it [had] been kind of slowing down. Our lease was up, our rent was going up, and my bro and I were like, “Possibly it’s time we close this store.
How has your relationship with online shopping and e-commerce progressed as a designer?
We’re a small team, running our shop, running our factory in Bali.
I seem like online shopping is more popular than ever right now. It’s the only option.
We’ve constantly wanted to put more time into online and now, there’s absolutely nothing else we can do. I’m practically thrilled my shop is closed because, let’s provide our online presence the love it requires, and we’re quickly seeing a reaction. Me engaging more with our social media platforms, providing individuals more opportunities to either purchase or not buy, let’s simply develop conversations and be with each other throughout seclusion. It’s been so heartwarming and it’s led to one of the best months in my brand name’s history online in sales.
What else are you doing in the house in seclusion?
I have actually been working day and night preparing to introduce the ending collection, Jonny Cota, that will release[post-finale] It’s a combination of that, handling my social media– which has blown up since the show aired– attempting to respond to everyone and communicate with everybody who reaches out, and then attempt to keep these lockdown pounds off! I’m doing backyard workouts and trying to eat healthy. My husband and I are fortunate sufficient to have a little backyard so it’s like, get a little sun, stay a little sane.
Numerous designers are pivoting to developing face masks now.
Yes! We did a mask promotion recently which offered out in under an hour. We teamed up with the Tom of Finland Store and we offered a one for one: For every mask purchased, Skingraft would contribute to the LGBT. We offered 200 masks in two hours. Those 200 masks will go off to the clients and right after, 200 masks will be donated to the LGBT Center.