With the outbreak of COVID-19, every fashion industry specialist is searching for ways to prevent earnings and continue to perform routine business while remaining securely socially far-off. As the present retail slogan states’ Stay wise, six feet apart.
Over the last few years, occasion curators have been gradually incorporating virtual truth to their productions and seems now the retailers and brands are starting to take a note of the pattern by leaning on variations of increased reality more than ever. The demand from governments such as Panama and San Francisco are on the forefront of carrying out such technologies which remains in turn permitting their businesses to increase financially.
It’s enabling the fashion business to continue to aim. Dolce and Gabbana, one of the most noteworthy high-end Italian brand names, is likewise considering the switch as they too understand it will be essential in order for their shopping experiences and development margins both current and future.
I just recently had a virtual chat with CEO and creator of Youcan Antonio Trincao about how global style leader Dolce and Gabbana established a new retail shopping experience and why Panama believes that customers will go shopping in a different way from here on into the future.
Joseph DeAcetis: Talk with us about your story?
Antonio Trincao: I’m a 28 year old entrepreneur, born and raised in Portugal.
Joseph DeAcetis: How is Youcan filling a space in the apparel market?
Antonio Trincao: In these attempting that we are experiencing with the CODID19 pandemic– that led to social isolation, we had to re-think how humans link. Youcan re-imagined the method you can reproduce real-life experiences such as purchasing a Champion or Adidas hoodie, with high-fidelity never seen before virtual environments that can be quickly accessed through the phone, laptop computer or headset with simple to use points of sell through.
Joseph: What brand names have you dealt with so far?
Antonio Trincao: NASA, Growth Marketing Conference where brand names like Intercom and Google envisioned their cubicles virtual event environment.
Joseph: Can you elaborate on how the clothing collaboration with the Panama federal government happened?
Antonio Trincao: Panama has actually been leading creative innovation in Central America, for many years.
Joseph DeAcetis: How is Youcan affiliated with Dolce and Gabbana? What does the international high-end style brand need to say about your innovation?
Antonio Trincao: Dolce & Gabbana, was among the very first brand names that we talked to about recreating their physical shop in a virtual format. Away the HQ group based in London, was awestruck by the capability of recreating their store virtually. The brand’s interest is to thrill their clients with the same level of quality and experience– but in an entire brand-new way. On the subject of fashion retail, due to the current worldwide e-commerce monopolies, brands have been eager to plan modern alternatives to have a more special and individualized online shopping experience. D&G views this as a special technology for fashion retail and the essential experience for the present circumstance and upcoming years.
Joseph DeAcetis: Let’s speak about the fashion-forward headsets.
Antonio Trincao: Our focus is offering visual experiences by enabling the style consumer to visualize the next experience in shopping, go to an occasion or check out a store virtually, and take actions with the device.
With regard to hardware, every piece of the product is carefully considered with regard to human interaction, comfort, and health. A few of the functions include Elite Shungite Stones on the side of the headsets that safeguard your eyes and brain from radiation.
Joseph DeAcetis: Where do you see development in fashion retail shopping in the near future?
Antonio Trincao: Retail shopping has changed. In the business occasion market more than $1.07 trillion dollars are invested in service occasion experiences. Youcan will become the marketplace leader business and the first place to ideate and produce these experiences. By having Youcan event as the first place to go, you will see a behavioral interruption in the market where by default customers (event creators, partners, sponsors, exhibitors, attendees, or store owners) will need to very first see, before taking action. Basically the Youcan innovation will represent freedom, imagination, and limitless thinking where you will have the ability to develop any sort of environment and duplicate it either virtually or in-real-life.