The pre-owned clothing market has actually been blowing up of late, with high-end brand names like Burberry and Stella McCartney significantly buying resale But it’s not just the high-end end of the spectrum that’s expanding its financial investment in used clothing: Walmart just announced that it, too, is participating the action.
” We understand that clients, especially millennials, are interested in shopping resale clothing,” wrote Walmart’s U.S. E-commerce Head of Style Denise Incandela in a post.
On Wednesday, the low-price mass seller announced a new partnership with Thredup, an online destination for purchasing and selling pre-owned clothes. Through the collaboration, clients will have the ability to buy Thredup-sourced pieces through a special website on Walmart.com.
Over 750,000 pre-owned women’s and kids’s products spanning classifications like clothes, accessories, footwear and purses will be shoppable on the website, according to Incandela. All the items noted will supposedly be “fresh” or “gently used,” with totally free shipping available on orders of $35 or more, and free returns offered at Walmart shops and on Thredup.com. And though the partnership is aimed largely at mass-market buyers, the variety of brand names offered will surpass simply the brands buyers are used to discovering at Walmart.
” From Calvin Klein and Nike to Coach and Michael Kors, this digital collaboration enhances Walmart’s fashion offering with fresh brands at remarkable prices that their clients will enjoy,” says director of item management at Thredup Jenn Volk.
Pre-owned shopping is, of course, nothing new for price-conscious buyers. Non-profit thrift stores like Goodwill, Redemption Army and more have lacked the digital infrastructure to appeal to significantly digitized shoppers, which indicates that Walmart’s collaboration with Thredup might potentially reach a new market with its previously owned offerings– particularly in the middle of a pandemic that sees more and more individuals relying on e-commerce rather than in-store shopping.
” We are thrilled to join forces with Walmart to power a sustainable, pre-owned shopping experience unlike any other,” said Volk.